This mission guides everything that we at PocketHealth do, from which imaging centers we partner with, to how we train our patient support team, and even where we place buttons on our platform (yes — really).
The foundation of our mission is based on three Key Principles.
Put the patient at the center of the record transfer process, not outside it
Build a platform that is simple to use, affordable for everyone, and can pull records from anywhere
Accompany records with meaningful education, guidance and support for patients
Typically, healthcare records (and the systems that store them) are built to be moved from healthcare provider to healthcare provider only. That meant every physician needed to be connected to, well, every other hospital, imaging centre, or lab that you visited and that a patient’s health record was rarely shared with the patient themselves. This led to a complex situation.
PocketHealth works differently. We believe that the easiest way for a health record to get to where it needs to go is to give it directly to the patient. This eliminates the complexity of having to connect hundreds of different healthcare providers together, and also helps patients become active and engaged participants in their own care. This model is simpler, and turns the traditional diagram above into something more like this:
We’ve found that by building a platform that actually put the patient at the center of every information transfer, things get a lot simpler for everyone involved.
To us, accessibility is simply the ability for the patients who need their records to be able to obtain them in a timely manner. Following this principle means building PocketHealth to work for all patients, regardless of socioeconomic status, computer-literacy, or location. Over our years of operation, we’ve found that making accessibility a reality boiled down to a simple, 3-part formula:
↳ Affordable, one-time fees that allow us to operate in all areas (i.e., low & high avg. income).
↳ Costless, full access for patients without means to pay (no questions asked).
↳ Clear, up-front pricing model that keeps our platform independent, ad-free and without ongoing subscription fees for continued storage.
↳ A platform that works with every imaging centre IT software, so every patient’s local hospital or imaging clinic can easily share records through PocketHealth.
↳ Implement in every imaging centre: big or small, rural or urban, high-volume or low volume. In short: be where our patients are, and where they need us most.
↳ No app installation: access from any device, anywhere, just from your web browser.
↳ Permanent storage of all records, no-strings attached (no subscription fees for storage, no fine print).
↳ Dedicated toll-free support line for those that need a bit more help.
Lastly, PocketHealth is guided by the conviction that responsible record sharing means more than sending imaging records. We believe that patients need guidance on how to use their record to improve their care, and that means emphasizing the importance of medical expertise in interpreting their imaging. With PocketHealth, we work to not only empower patients with their health data, but also educate them on who it can be shared with, how it should be secured, and the limitations of non-medical analysis. In reality, this education means engaging with the patient at every step in the process, even before they receive their first record:
↳ In-clinic or in-hospital literature describing proper use of records and limitations of use without a healthcare professional.
↳ Trained front-desk staff (i.e. hospital or clinic admins) to guide patients to share records with their circle of care.
↳ On-platform tutorials and guidance to encourage collaboration with a health care professionals.
↳ Limitation of image processing tools (e.g., zoom, contrast, etc.) to healthcare professionals only.
↳ Access to online help resources and dedicated support staff.
↳ Regular email updates advising patients to update security settings, review which records they have shared and adjust access credentials if needed.
These three simple principles - Patient-Centricity, Accessibility and Responsibility - have helped grow PocketHealth to tens of thousands of patients, thousands of healthcare professionals and hundreds of medical imaging centers across North America. As our growth continues our mission will stay the same, these principles will continue to guide us, and our dedication to our patients, healthcare professionals & imaging centers will remain at the core of everything we do.
We love to share our story with engaged patients, healthcare providers and imaging centers. Send us a note and we’ll be in touch.